Director, Research & Insights

Centro

ABOUT THE ROLE              

The Director of Research and Insights will be part of the Digital Innovations team and will be responsible for helping drive Centro’s revenue growth by producing engaging and compelling consumer and customer business insights, analyzing and interpreting media consumption trends into foresights, and creating actionable and insightful research and data outputs. This person will work closely with Centro’s Client Development and Media Services teams to encourage holistic media strategies and sales among Centro’s growing client base across all regions. The person in this position needs to demonstrate a strong point-of-view in telling stories through data and be comfortable providing input for decisions that impact Centro’s business. The position reports into the Senior Director, Digital Innovations.

CORE RESPONSIBILITIES

• Concept, research, and produce research projects for internal and external customers, both qualitative and quantitative, examining media spend and consumption trends in traditional and emerging channels, demographic segments, and verticals/categories
• Regularly consult with, and foster relationships with Client Development and Media Services teams to understand specific customer needs by region and client to drive revenue and retention, and then see through solutions from concept through execution
• Prepare collateral and participate in client presentations and new business pitches as needed, fully understand client business objectives and provide thought leadership and guidance related to media strategy, research, and analytics
• Drive education and adoption of Centro’s media research tools through national and regional training
• Manage vendor relationships, service agreements, and pricing in coordination with procurement
• Lead regular investigation and evaluation of new partners and emerging media research solutions
• Act as the voice of Centro’s media research and insights, providing thought leadership on digital best practices, methodologies and emerging trends within the industry through POVs, external blog posts, and webinars
• Proactively and collaboratively work with cross-departmental teams to uncover opportunities for increased digital assignments with existing clients, as well as pitch new ideas and opportunities
• Integrate a high level of forward thinking into department objectives and deliverables

QUALIFICATIONS

• 7-10 years with direct experience in media research at an agency or measurement company, including client facing responsibilities
• Expert knowledge of syndicated research tools (eg; comScore, Nielsen, MRI, Kantar, etc.)
• Thrives in a fast-paced team environment
• Impeccable attention to detail
• Strong ability to work cross functionally and collaboratively with internal teams
• Proven ability to provide leadership, direction and take action
• Comfortable with both receiving and giving feedback to peers, management, and customers
• Must be comfortable with public speaking, in-person presentations, and addressing C-level audiences
• Proficiency in Excel and PowerPoint
• Excellent problem solving ability and have a highly strategic mindset
• Organized, with an ability to prioritize time-sensitive assignments in a fast paced environment
• Brings a fun, positive attitude that embodies the Centro Manifesto
• Ability to travel as needed (up to 10-20%)

Centro is an Equal Opportunity Employer and does not discriminate against any employee or applicant on the basis of race, gender, age, disability or any other basis protected under the law.

PLEASE APPLY BY CLICKING THE FOLLOWING LINK: https://app.jobvite.com/j?aj=oLLh3fwA&s=Media_Post

• City: Chicago
• Job posted on: Aug. 10, 2016
• Posting expires on: Sept. 9, 2016

Head of Audience Development & Marketing

LifePosts, a dynamic new UGC startup launched by experienced entrepreneurs, is seeking a skilled marketing pro who can help us grow our audience and improve our interactions with existing customers:

Primary responsibilities include:

Grow the number of visitors, registrants and creators of LifePosts

• Managing Google Adwords, Facebook and other online paid marketing
• Helping to manage  social media and content strategy

Improve retention and customer satisfaction of existing users

• Managing email re-engagement and on-site “nurturing” through the Marketo platform

Qualifications:

• Minimum of two years of experience with online digital marketing
• Ideally experience using Marketo (both its email and onsite ‘nurturing’ elements) or other automated marketing platforms
• Experience managing paid marketing campaigns via Google, Facebook and others
• Strong social media experience and skills
• Ability to multi-task
• Excellent written/verbal communication skills.
• Understanding of user testing and marketing analytics

 The company is based in Brooklyn, and we are seeking someone based in the NYC area.

LifePosts.com is a collaborative storytelling platform for families to craft beautiful commemorations for people who have died or celebrations about major life milestones.  The beta site went live in February 2016. More info:  https://www.lifeposts.com/about/

The team is led by entrepreneur/journalist Steven Waldman, founder of Beliefnet.com, which won the national magazine award for best website before being acquired by News Corp.  The company is funded by an elite group of angel investors including Dick Costolo, former CEO of Twitter; Lauren Zalaznick, former EVP of NBCUniversal; Julius Genachowski, former Chairman of the Federal Communications Commission; Jon Miller, former CEO of News Corp. Digital; and American Public Media, the largest owner of public radio stations.

Apply by sending your resume, cover letter with links to your portfolio and salary expectation to  jobs@lifeposts.com.

• City: Brooklyn
• Job posted on: July 29, 2016
• Posting expires on: Aug. 28, 2016
• Respond to: jobs@LifePosts.com

Email Marketing Manager

Scholastic Inc. - 

THE OPPORTUNITY 

Scholastic is seeking an Email Marketing Manager who will play a strategic role in developing and managing educator campaigns through a number of digital marketing channels. The successful candidate will develop and execute multiple marketing campaigns for key Scholastic business units, as well as advise on cross-channel campaign strategy. 

YOUR RESPONSIBILITIES

• Primary responsibility for Scholastic email marketing channel. Direct the design, customer segmentation, messaging, analytics and test-and-learn strategies for select educator email marketing communications. Manage campaign assets and work with BUs to meet KPIs. Oversee email marketing coordinator and email coder.  

• Performance Metrics: Oversee reporting and analytics; provide insights and look for opportunities for growth and efficiencies in email campaigns utilizing internal data and industry best practices.

• Annual Email Plan: Creating and maintaining an annual plan that enables our educator channel clients to most effectively and efficiently drive conversion through email.

• Create and maintain campaign/project budgets, review and timelines

• Monitor, track, and provide analysis to help measure the effectiveness of campaigns

• Understand and anticipate educator customer needs with the ability to develop targeted campaigns

• Manage front-end, creative production and back-end support for email marketing campaigns

• Perform competitive analysis and analyze points of differentiation across email campaigns

• Develop content and curate offers for unified educator email stream, including emails, banner ads, and social media posts.

• Manage numerous projects and budgets simultaneously at different stages in their lifecycle

• Keep current with industry innovations, trends, and best practices across functional areas including cloud marketing, CRM/relationship marketing, email marketing, and mobile communications. Provide direction to creative staff and outside designers. 

WHO WE ARE 

Scholastic Corporation (NASDAQ: SCHL) is the world’s largest publisher and distributor of children’s books, a leading provider of print and digital instructional materials for pre-K to grade 12, and a producer of educational and entertaining children’s media. The Company creates quality books and ebooks, print and technology-based learning materials and programs, classroom magazines and other products that, in combination, offer schools customized and comprehensive solutions to support children’s learning both at school and at home. The Company also makes quality, affordable books available to all children through school-based book clubs and book fairs. With a 95 year history of service to schools and families, Scholastic continues to carry out its commitment to "Open a World of Possible" for all children. Learn more at www.scholastic.com. 

Some benefits that we offer: 
  • 100% vested of 401(k) Retirement Plan after 5 years employment •  Up to 1M worth of supplemental Life Insurance • Tuition Reimbursement • Purchase Scholastic stock at a 15% discount 

Thank you for your consideration in choosing Scholastic.

 Qualifications

HOW YOU CAN FIT

Scholastic is a company that fosters relationships with both our customers and within the different departments. As an email marketing manager, you are encouraged to be a team player, working with various types of people.

WHAT YOU’LL NEED

• Bachelor’s degree
• 5+ years relevant marketing experience (e.g. direct and/or digital marketing)
• A strong understanding of customer acquisition, online marketing and new media channels
• Experience in Adobe Campaign (formerly Neolane) and Adobe Analytics preferred; other platforms also relevant
• Interested in learning and exploring new marketing methods, thinking creatively about new ways to reach audiences
• Knowledge of tracking and analytics systems, including Adobe Analytics (Omniture), Google Analytics, and more
• Experience with email deployment platform (e.g. Adobe Campaign) and back-end website editing tools
• Excellent written English and proof-reading skills
• Superior time management skills, attention to detail and ability to work effectively in a fast paced environment, meeting multiple tight deadlines
• Strong organizational and project management skills
• The ability to manage multiple tasks and prioritize accordingly
• Attention to detail and the ability to manage tight deadlines
• Proactive thinking and planning along with excellent communication skills
• Well-developed analytical skills
• Excellent interpersonal skills
• Strong proficiency in Microsoft Office Suite
• An interest in education and/or children’s publishing

• City: New York
• Job posted on: July 26, 2016
• Posting expires on: Aug. 25, 2016
• Respond to:https://scholastic.taleo.net/careersection/2/jobdetail.ftl?j

Manager, Digital Media Sales

Sway Group LLC - 

Sway Group is a nimble and fast-paced female-owned company with a focus on innovation, superior client service and empowerment of social media influencers.

Our top four company values are:

-       Innovation

-       Expertise

-       Adaptability

-       Passion

-       Trust

 

The Sway Group team is a distributed one, with team members across the country, including the Bay Area, Southern California, Dallas, Chicago, and Sacramento.

 

Job Responsibilities

• Serve as an Account Executive for Sway Group; representing influencers and digital assets, along with live events, to agencies (PR, Advertising and Digital) and brands alike
• Establish Sway Group within the media buying space; educate clients on our new (hybrid) influencer marketing/display ad offering
• Build and maintain close relationships with all key agencies and direct clients
• Utilize and position qualitative data, market data and competitive information to grow market share and revenue
• Successfully negotiate business on behalf of Sway Group and its influencers, know the competition and maintain control of negotiations
• Research and develop new revenue opportunities and “product” offerings by staying up-to-date on industry trends and competitor programs

 

Qualifications

• Must have 5 years sales experience; digital and media experience preferred
• Strong existing relationships with key media and advertising/digital buyers
• Experience working with media agencies, CPG experience preferred
• Strong MS Office skills including Excel, Word and PowerPoint
• An understanding of Social Media Platforms including Facebook, Twitter, Instagram, Pinterest
• An understanding of email and online correspondence using Gmail, Google Docs, Dropbox and Slack
• A confident, creative and proactive mindset with an ability to handle stress, deadlines and financial pressures in a fast-paced, dynamic start-up environment
• Demonstrated problem solving skills with the ability to “think outside the box”
• Ability to work well in a collaborative team environment
• Strong multitasking skills
• Strong work ethic with a strong desire and passion for excellence
• A high level of professionalism
• Strong verbal and written communication skills
• Proficient in math and comfortable analyzing data

Essential Job Functions

• Ability to correspond with clients, internal staff and influencers through written and oral communication
• Ability to work well independently without constant supervision and guidance
• Skilled at staying organized, managing time and making decisions
• Knowing when to ask for others for help when campaign issues arise
• Ability to get along with many personalities and work styles and maintain a positive demeanor
• Ability to follow detailed written and oral instructions
• Ability to understand the interdependence of tasks and how to organize and prioritize them
• Ability to find alternative solutions to problems that arise
• Ability to understand the client needs and use those to create ideas for campaign programs
• Ability to take constructive criticism well 
• Display confidence and excellent verbal, listening and non-verbal communication skills
• Display critical thinking and problem solving skills
• Display sound judgment and strong critical thinking skills
• Patience with clients, internal staff and influencers
• Be achievement-oriented and dedicated to one’s job
• Be emotionally and intellectually flexible to change and maintain stamina
• Be professional, responsible, and trustworthy

What’s in it for you?

• Exciting career opportunity with plenty of room for long-term growth
• Competitive base salary + uncapped commissions + full benefits
• Optimum Work Life Balance afforded by this unique telecommute 

• City: Chicago
• Job posted on: July 19, 2016
• Posting expires on: Aug. 18, 2016
• Respond to: stacey@swaygroup.com

An Assistant Media Planner’s

TouchPoint Integrated Communications - Assistant Media Planner

Responsibilities Include: 

 

Assisting in the development of media plans in accordance with the objectives and strategies developed for clients, implement non-broadcast media buys and assist in the management of all media campaign results.  He/She will also provide assistance in the stewardship and analysis of all media channels. 

Specific Duties:

The Assistant Media Planner's responsibilities include, but are not limited to, assisting in the development, implementation, and monitoring of the media plan: 

• Facilitating the gathering and organization of all media rate and research information required to develop the media strategies
• Developing all backup charts necessary for media plans and media analyses
• Maintaining contact with non-broadcast media sales representatives
• Completing the ATB (Authorization to Buy) forms in accordance with the approved plan
• Entering publication and direct mail information into purchase system and generating orders
• Assisting in the research and resolution of non-broadcast invoice discrepancies
• Assisting in the monitoring of campaign media results, compiling results data, and updating reports on an ongoing basis
• Updating schedules and flowcharts
• Collecting checking copies, monitoring and analyzing of ad positioning
• Assisting in the development of weekly competitive analyses, including the gathering of competitive data and incorporating the data into comprehensive charts.  Securing & maintaining a library of competitive creative samples.
• Remaining up-to-date on Client/Competition/Agency/Industry business through trade publications, newspaper articles, textbooks, literature, e-newsletters and other sources
• Managing of electronic telemarketing calendar – interacting with buying team to ensure scheduled airings does not exceed call volume capacity. 
• Assisting in new business opportunities as needed; demographic research pulls/charting, company/industry research, marketplace conditions, competitive spending, etc
• Assisting in the development of media recommendations & POVs

Minimum Position Requirements: 

• Four-year college degree
• Excellent mathematical skills: can understand and evaluate budget/results data effectively, must be comfortable with numbers
• Effective oral and written communication skills
• Excellent listening and organizational skills
• Proactive
• Ability to work as a team player
• Computer proficiency: knowledge of Excel, MS Word, Power Point and research/accounting systems a plus
• Ability to work on multiple tasks effectively
• Detail-oriented 

• City: Darien
• Job posted on: July 19, 2016
• Posting expires on: Aug. 18, 2016
• Respond to: Sarah Gallen

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