Palermo's Pizza Milwaukee, WI, United States
Overview:
This position is an opportunity to be at the forefront of an exciting transformation of marketing at Palermo’s – one of the pre-eminent consumer brands in the Milwaukee area. The company is at a tipping point in brand marketing. Our flagship Palermo’s brand has long been a strong competitor in the mainstream frozen pizza category but the excitement extends to a strong lineup of new and recently launched products. These include Screamin’ Sicilian, which has effectively created the frozen craft pizza segment with a brand that’s earned tremendous consumer engagement. It will be followed by three new product launches in the next six months that will truly transform the company’s portfolio.
We’ve reignited consumer engagement in all of our brands but are looking for the Social Media Specialist to help accelerate this engagement and brand growth. With this position, we’ll bring in-house the community and content management from our agency partner for all brands.
Responsibilities:
Responsibilities
- Lead our social communities and develop and execute related content for our respective brands: Palermo’s, Screamin’ Sicilian, and new brands as they are launched
- Primary social media channels: Facebook, Instagram, Twitter and email marketing to our loyalty groups
- Work with our agency partner to develop social media strategies for each brand
- Coordinate social media strategies and execution with the rest of the marketing team and our digital marketing agency partner
- Monitor, analyze and improve communications as needed
Reports To: Senior Brand Director
Qualifications:
- 5+ years of digital and social media marketing experience at either an agency and/or at a direct to consumer company(s)
- Experience should include leading social communities, developing content, and at least some work in developing social strategies
- Some CPG company experience is preferred but not a requirement
- Proficiency working in the Adobe Creative Suite, understanding of HTML and CSS, working knowledge of Javascript
- Excellent communication skills
- Proven ability to manage multiple projects seamlessly in a fast-paced environment
- Highly collaborative, great facilitator, someone who leads by example
- Bachelor’s degree
